From Mindset to Mastery:
Personalized Coaching for Peak Performance
Hi, I’m Erin, a Certified Mental Performance Consultant working with clients worldwide to enhance their mental game.
I work with athletes, performers, and professionals to develop the mental skills they need to excel in every aspect of their lives. Whether you're competing, leading, managing stress, or navigating personal growth, I help you build resilience, focus, and confidence.
Together, we’ll align your actions with your values so you can consistently perform at your best, no matter the challenge.
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Commit to realizing your authentic potential.
A little bit about me
Hi, my name is Erin Herle (“Hurley”). I’m a Certified Mental Performance Consultant (CMPC) through the Association for Applied Sport Psychology (AASP). I graduated June 2023 from the University of Western States with a Master of Science in Sport and Performance Psychology and opened my own private practice called Train Ya Mind.
I dedicated my 20’s to the pursuit of being the best jiu jitsu athlete I could be. I achieved a black belt, many competition medals, started my own mental health charity called #SubmitTheStigma, and spent some time in MMA.
During the pandemic I decided to change my path to being a support role in coaching and teaching. I found the CMPC certification as a way to nurture my talents and interests and help others. I chose the non-clinical route of applied sport psychology because I feel it best matches my values of authenticity, vulnerability, and compassion.
My belief is that mental well-being is essential to optimal performance so I aim to help my clients sustainably shine as their authentic selves.
THEORETICAL ORIENTATION
I am an evidence-based practitioner with a master’s degree in sport and performance psychology. I developed my own theoretical orientation towards performance excellence called the theory of authentic performance that builds the foundation from which I coach mental skills with my clients. I believe you must know and like yourself if you want to be successful. For this I guide my clients through a process of self-reflection. This involves taking inventory of your strengths, values, and resources in order to meet the demands of your performance domain. My practice is grounded in research with a focus on applied sport psychology in the combat sports domain.
COACHING PHILOSOPHY
My approach to mental performance coaching is influenced by my personal experiences as a combat sports athlete. I became an athlete at the age of twenty with no prior sport experience. I was diagnosed with ADHD not long after and have since learned to navigate success as a neurodivergent athlete. I use a science-based approach that involves self-reflection rooted in theoretical underpinnings. I take a whole-person approach to coaching that acknowledges we are more than just our performance roles. I care what you think and where you come from so that I can meet you where you are. I say, “come as you are” and we will collaborate on your journey of excellence.
ACADEMIC PORTFOLIO
I graduated in June 2023 from the University of Western States with a Master of Science in Sport and Performance Psychology. I’ve gathered my most impactful assignments that I feel show my best work and reflected on their importance. This academic portfolio is a culmination of two years learning about myself and the field of applied sport psychology. These artifacts will give you insight into what theories and techniques I have developed for working as a mental performance coach as well as the research that has shaped my knowledge. Each piece reflects the process of my development and my dedication to becoming a well-informed and authentic consultant.
